Jan. 11, 2018

Major Construction Milestone at Thirty-One on 30A

With the topping out party, the first new Gulf-front condominium project in over a decade on Scenic Highway 30A is one step closer to completion.

Originally published 11/24/17


SANTA ROSA BEACH, Fla. (Nov 20, 2017) — Developers, future owners and construction workers all gathered on November 3rd to celebrate the topping out of Thirty-One, a significant milestone in the construction of the first, new Gulf-front construction project built on Highway 30A in more than a decade.

Thirty-One is a $65-million luxury condominium development situated on one of the last remaining undeveloped beachfront properties along 30A.   Upon completion, the project will feature luxurious finishes, world-class amenities and spectacular Gulf views.  “We are excited for the opportunity to gather with our future owners and our construction partner, Yates Construction, to celebrate this significant milestone,” said Jason White, COO of Premier Development Group.

The luxury three- and four-bedroom residences range in size from 2,562 square feet to 4,539 square feet.   Each residence offers a private elevator, an oversized beachfront terrace, stone countertops, Wolf® and SubZero® appliances, frameless shower doors and large walk-in laundry rooms and closets. 

The developers believe the high-end interior finishes and the project’s robust amenity package are why pre-sales have been so strong.   “With only 9 residences remaining, we feel confident that the remaining inventory will sell out prior to the building’s completion,” said White.   The available residences are priced between $2.15 and $4.95 million.

According to White, work on Thirty-One should be complete in late Spring 2018.   “We are working diligently with Yates to deliver the building to our owners this upcoming Spring so they will have the opportunity to enjoy their brand-new, beachfront residence during a wonderful time of year in this unique slice of paradise.” 

For more information about Thirty-One, please visit www.31on30a.com.

About Thirty-One

Thirty-One on 30A. Slated to be one of the most significant collection of residences on one of the world’s most desirable beaches, Thirty-One is the premier destination for those who seek peerless design, architecture, comfort and the ultimate in beachfront living.  There are hundreds of reasons for wanting a luxury residence along legendary 30A. You can stop counting at Thirty-One.

About Premier Development Group

Thirty-One is being developed by Premier Development Group. The principals, Bob Parks, Tommy Brigham, Garrett McNeil, and Keith Flippo, have well over 100 years of combined experience in the real estate development, management and brokerage businesses. They have been responsible for the development and/or redevelopment of over 2,000 condominium residences, 8,000 single-family residential lots, and over 400 resort hotel rooms and three golf courses. Notable projects include: Sterling Sands, Sterling Shores, Kelly Plantation, One Water Place, and Sterling Breeze.

In addition to Premier’s extensive real estate development experience, the leadership group at Premier Development currently owns and operates 3 real estate brokerage companies with a footprint stretching across Florida, Alabama and Tennessee. With over 1,000 agents and 20 offices, the combined brokerage companies closed over $2.9 billion in real estate transactions in 2016.

Jan. 11, 2018

How Do You Know It's Fall on 30A?

Originally published 10/5/17

Fall is one of my favorite times of the year on 30A! The beaches are beautiful, the water is cooler, and the nights are perfect for gathering with friends and building a bonfire on the beach! So how do you know it’s really fall?

The crowds are gone! Ok, they aren’t really gone, but they are thinned out resulting in a collective sigh of relief from the locals as we made it through spring break and summer! Of course, Fall break is coming up . . . 

Changes in the beach! There are differences between a “winter beach” and a “summer beach”. Storms and wave heights generally increase during the fall and winter months and sometimes the berms and dunes erode. As sand is pulled offshore it creates a flatter beach that sometimes appears to be much larger or wider than the beach during the summer.

Fall festivals! I love the fall festivals along the panhandle and no matter what you're into, there’s something for everyone. Here are just a few of the ones coming up:

Homeowners meetings galore! Most of the 30A communities Homeowners Association meetings take place in October, so mark your calendars and be sure to take part!

And let’s not forget the ghosts and goblins roaming about on All Hallows Eve! There are events in almost all of the 30A communities, from the Noches de los Muertos party at Alys Beach, to the annual Trick or Treat fest at Seaside’s merchants on Halloween night.

So come on down and enjoy the beautiful fall weather 30A has to offer! And stick around for a while . . . you just might get a treat instead of a trick!

Posted in 30A Life
Jan. 11, 2018

Ten Best-Kept Secrets for Selling Your Home

Originally published 8/31/17

Okay, so they aren’t really “secrets” exactly, but since many sellers don’t pay attention to these things, they aren’t exactly well known, either. When you’re ready to think about selling your home, consider the following “secrets”:

Selling Secret #10: Pricing it right

Establishing that all important asking price is part science and part art, and there are several things you should consider. A good pricing strategy will include a review of past sales as well as current active listings, then comparing their features to those in your home to see how you stack up. Today’s home buyers are well-educated and will turn away from over-priced listings, so you will have a better chance of selling – and faster – by pricing at market. (Check out my blog for more information on pricing!) 

Selling Secret #9: Half-empty closets

Storage is something every buyer is looking for and can never have enough of. Take half the stuff out of your closets then neatly organize what’s left. Buyers will snoop, so be sure to keep all your closets and cabinets clean and tidy.   

Selling Secret #8: Light it up

Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do what you have to do make your house bright and cheery – it will make it more sellable.

Selling Secret #7: Play the agent field

There’s a lot more to selling your home than posting it on the MLS, putting a sign in the front yard, and hoping for that perfect buyer. A secret sale killer is hiring the wrong real estate agent. Make sure you have an agent who is fully informed and knows their market. A great agent constantly monitors the MLS and keeps their finger on the pulse of your neighborhood. Tech-savvy agents will have many tools and social media avenues to get your house sold, but the best agent is one who has your best interests at heart. 

Selling Secret #6: Conceal the fur kids

You might think a cuddly dog would warm the hearts of potential buyers, but you’d be wrong. Not everybody is a dog- or cat-lover. Buyers don’t want to walk in your home and see a bowl full of dog food, smell the kitty litter box or have tufts of pet hair stuck to their clothes. It will give buyers the impression that your house is not clean. Be sure the critters are out of the house during showings or open houses. 



Selling Secret #5: Don’t over-upgrade

Quick fixes before selling always pay off; mammoth makeovers, however, not so much. You probably won’t get your money back if you undertake a huge improvement project before you put your house on the market. Instead, focus on updates that will pay off and get you top dollar – put a new fresh coat of paint on the walls, clean the curtains or go buy some inexpensive new ones. Replace door handles, cabinet hardware, make sure closet doors are on track, fix leaky faucets and clean the grout.  

Selling Secret #4: Take the home out of your house

One of the most important things to do when selling your house is to de-personalize it. The more personal stuff in your house, the less potential buyers can imagine themselves living there. Get rid of a third of your stuff – put it in storage. This includes family photos, memorabilia collections and personal keepsakes. Consider hiring a home stagerto maximize the full potential of your home. Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space. 

Selling Secret #3: The kitchen comes first

You’re not actually selling your house, you’re selling your kitchen – that’s how important it is. The kitchen is one of the rooms buyers will most closely inspect - and judge. The benefits of remodeling your kitchen are endless, and the best part of it is that you’ll probably get 85% of your money back. It may be a few thousand dollars to replace countertops where a buyer may knock $10,000 off the asking price if your kitchen looks dated. The fastest, most inexpensive kitchen updates include painting and new cabinet hardware.

Selling Secret #2: Always be ready to show

Your house needs to be "show-ready" at all times – you never know when your perfect buyer is going to walk through the door. It has to be available whenever they want to come see the place and it has to be in tip-top shape. Don’t leave dishes in the sink, keep the dishwasher cleaned out, the bathrooms sparkling and make sure there are no dust bunnies in the corners. It’s a little inconvenient, but it will get your house sold. 

Selling Secret #1: The first impression is the only impression

No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. It’s important to make people feel warm, welcome and safe as they approach the house. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers. You can typically get a 100-percent return on the money you put into your home’s curb appeal. Entryways are also important. You use it as a utility space for your coat and keys. But, when you’re selling, make it welcoming by putting in a small bench, a vase of fresh-cut flowers or even some cookies.

Posted in Selling
Jan. 11, 2018

Nine Reasons Why Some Beach Homes Sell Faster Than Others

Originally published 8/17/17

Have you ever wondered why some homes sell right away while others sit on the market for weeks or even months? My years of experience along 30A has provided me with some insights into why some beach homes sell quicker than others.

1. The home is rental ready, fully furnished, and can be rented right away.

The benefits of furnishing a property (including beds, sofas, fully stocked kitchen, etc.) can make a home much more attractive to potential buyers who consider the property as an investment and want to generate rental income. Providing a “ready-made” home means that you are offering potential buyers a more complete package.

2. The home has been well maintained and doesn’t need any major repairs.

The majority of 30A homebuyers aren’t looking for a “fixer upper” and don’t have the time or desire to renovate or update. Walls that need painting or wallpaper removed can be a deterrent. Appliances that are old, dented, scratched and in need of replacement aren't as desired as newer, updated appliances. A house with a roof near its life expectancy may be harder to sell than a similar home with a newer roof. Home buyers typically preview multiple homes for sale before making a decision, and the condition of each property is compared in the final decision-making process.

Buying a home is an emotional thing anda seller wants potential buyers to be wowed immediately because their minds are made up within seconds of entering the home. A well-maintained and updated property will sell much faster than a property in need of upgrades, repairs, or renovations.

3. The home is staged properly.

Statistics show that staged homes spend 73% less time on the market than non-staged homes. It is also reported that staged homes will typically sell for more money than non-staged homes.

Proper staging includes deep cleaning, depersonalizing, decluttering, and arranging your furniture in a way that makes your home’s layout look desirable and enticing. If a room is on the small side, remove excess furniture to give it the appearance of being larger. Extra or unused areas should be staged with a purpose. For example, if you have an alcove, stage it as a reading nook, or stage an extra closet as a pantry.

Staging also requires depersonalizing a home. You want to portray how easy it would be for another family to make memories in your home, so put away all personal items and photos – potential buyers need to see themselves living there.

4. The home is priced at market.

Want to sell fast? Then price your home to sell! Homes priced at or slightly below market value are almost 50% more likely to sell within 60 days, compared to thosepriced 12% or more above market value. 

It is a common misconception that the listing price should start high and then lower as time goes on. This method often increases time on market for multiple reasons. First, if the price is too high people will automatically rule it out. You do not want to discourage buyers with an unreasonable price tag. An irrational price tag can also lead buyers and agents to avoid your listing because they are concerned you are not serious about selling or that you are unwilling to negotiate. Last, if an agent or buyer sees that the price has been lowered multiple times while the house is on the market, they can infer that you are desperate to sell. This can lower their offer price even further.

5. It’s "move in ready".

We all have them….a misaligned door, a leaky faucet, chipped paint, or a loose door handle. Minor repairs that are often overlooked can leave a bad taste in the mouth of buyers, making them question if other more important areas of the home have been neglected.

Consider making necessary repairs before listing your home. The less a buyer has to do or finish,the more appealing your home will be.

The Wall Street Journal reports that when a home’s condition allows it to be marketed as “move-in ready condition”, it will typically sell 12% faster than the competition.  

6. It has great curb appeal.

As the old saying goes "you only get one chance to make a first impression" and the importance of a quality first impression is critical when selling a home. The first and last thing individuals see when touring a home is the exterior, so it sets expectations and leaves the final impression of the property. If the exterior of your home is in good shape, it will leave the impression it is cared for both inside and out.

Realtors named curb appeal the #1 factor affecting the amount of time a home is on the market.If a buyer does not like the “outside package” from either photographs or from their car window, they won’t even set foot in the home.

Make sure your entry is welcoming, clear of clutter and aesthetically appealing. Clean up your yard and make theentrance of your home look as inviting as possible.

7. Quality photos on line.

Most potential buyers now start their search for a new home online. From there, they decide which homes they want to spend more time on based on the photos available. For this reason, it is important to have high-quality photos taken by a professional photographer that help your home put its best foot forward. In many cases for 30A homes, photos may be the only thing a potential buyer sees before making a purchase decision.

Homes that were marketed with professional photos sold faster in one study, and for $3,400 to $11,200 more than homes presented through amateur photos. Additionally, adding a virtual tour is reported to decrease time on the market by 20% and increase sale price by 2%.

8. The neighborhood.

We’ve all heard the old adage “location, location, location”.That continues to hold true when it comes to real estate on 30A. Properties in certain communities hold their values better than others; some homes have easier beach or shopping proximity making them easier to buy and rent as an investment property.

Regardless of the reason, location is a factor for all home buyers.

9. The Right Agent.

Even if you follow all of these tips, it can still be challenging to sell your home quickly if the proper audience is not seeing your listing. Further, there are many other aspects of selling a home that can be tough to handle and work through.

 An experienced agent, who knows the market and has a network of potential buyers from both online and offline marketing venues, can help sell a home 32% more quickly than an inexperienced agent.

When it comes to 30A,just ask around and you’ll hear that it’s true what they say, “Robin Knows 30A”!Sowhether you're looking to buy or sell -- give me a call today.I will guide you through the maze of prepping your home for the market and will go above and beyond to meet your needs to make sure you get the best deal possible!

Posted in Selling
Jan. 11, 2018

Six Features Buyers Are Looking For on 30A

Originally published 8/3/17

If you have a home for sale on 30A, here are a few things to note when trying to attract buyers.


People want to know the age, condition and state of repair of the house or condo they're considering. Is it an older property in need of repair and updating, or is it “turn-key" and ready to put on a rental program? Are there major repairs or renovations on the horizon in the near future? Does the asking price reflect the property’s condition? If the property is part of a Homeowners’ Association, are there future assessments coming up? Have your home inspected and all repairs completed before you sell.


This gives a buyer peace of mind.


Buyers will look at past rental history, which provides insight into the property’s performance. If you've been renting your property, it's best to share a rental report so potential buyers know what kind of rental income they can expect out of your property. Also provide rental projections and the cost to own.


What makes your home stand out? A master on main, an outdoor kitchen or shower, a private pool or hot tub, any unique updates that have been made?  Be sure to point these out to potential buyers.



Do all you can to make sure your home can be shown when buyers want to see it, or you could miss out on a potential offer. And remember, if you're looking to sell or buy a home on 30A, give me a call. I’ll make sure you get a great property as the best price possible!

Posted in Buying
Jan. 11, 2018

My 30A Summer Picks

Originally published 7/27/17

It’s summer time, my favorite time of the year, and here are some of my favorite things I love to see and do around 30A…

Bud & Alleys in Seaside for tuna dip and the sunset

There is no better place to end your day on 30A! I love meeting friends there to catch up, have a cocktail and celebrate the end of another perfect day by watching  the sunset and hearing the bell ring on Bud & Alleys rooftop bar.

Bonfires & food on the beach by Grayton Beach Catering

Some of the best parties and receptions we have attended on the beach have been catered by Grayton Beach Catering. From wedding ceremonies and receptions, to small family seafood boils and bonfires, they can make your next big event or fun night on the beach a delicious one to remember.

Lunch or dinner at The Bay  

Located directly on Choctawhatchee Bay at the southern foot of the Highway 331 bridge, this place has become a new kind of local hangout. At The Bay, guests can bask right on the sand while enjoying live music, cocktails, beach games, standup paddle boarding, and of course excellent food.

Coffee at Amavida in Rosemary Beach and Seaside

These are both great places to sit and chat, take a nice break and enjoy a great cup of coffee.

My favorite shopping center is only 20 minutes away from 30A -- Grand Boulevard in San Destin. From Tommy Bahama to Vineyard Vines, Cocos and Chicos, to Emerils, Flemings and The Wine Bar – there are fantastic places to shop and eat all just 20 minutes away down towards Destin right off Highway 98.

Catch a Movie on a hot day and chill out at the Pier Park Theatres (Panama City Beach) or Grand Boulevard (San Destin) Theaters.

Decorating? Check out Beau Interiors - they have a wonderful shop full of all kinds of furniture and gifts that capture the coastal living lifestyle.They’re located on Scenic 30A at the 4-way stop in Grayton Beach, and they are always my "go to" place for gifts. I love their stuff and I think you will too!

Did I miss something you love to do or somewhere that you frequent around 30A? Send me an email and I’ll be sure to include it in my next things to do around 30A blog!

Posted in 30A Life